About

With over 100,000 hours of designing for and consulting with leaders and visionaries, we have a different perspective.

 

Alisa Weldon

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CO-FOUNDER

Alisa Weldon is a successful creative leader, community-builder, and entrepreneur who consults with companies to help solve business challenges with design and innovation practices as Co-Founder of Good Idea Company. 

Alisa is an ardent believer in connecting people through positivity. Whether she’s guiding a client or building her own vision, she’s proven time and time again that staying true to the underlying positive purpose is what drives success in every effort. 

The most prominent manifestation of her vision launched in 2007 with the award-winning print and on-line publication L Style G Style.  For a decade, she led this company with the greater mission of building community through the stories of the Austin LGBT community and straight allies, removing stereotypes and profiling people in a positive light. Her work, which resulted in over 1200 inspiring stories from this community, was recognized by the Human Rights Campaign with a Visibility Award in 2012. 

Alisa has co-founded and led two boutique design agencies. In 2001, she led all creative work at VoxGroup where she designed for clients such as JEEP, Whole Foods Foundation and 2nd Street District among others. In 2007, she launched well+done design who provides branding, strategy and design services for non-profits and small businesses as well as business plans for start-ups. 

Alisa exhibited strong creative leadership early in her career. In 1994 Alisa worked for HEB and helped shape the vision of the first concept store Central Market as their Art Director. Then, her talent was tapped at a young age by T3 Agency to lead the successful Dell Small Business advertising division. 

As a thought leader, Alisa is booked to speak to small business organizations and inspire them to build their own communities by tapping into the underlying purpose and archetype of their business. Alisa has served on the board of Out Youth, board president of aGLIFF, board member for Austin Music Foundation, Board Chair for Animal Trustees of Austin, and marketing chair for Make-A-Wish Foundation 25th Anniversary Gala. Alisa also supports the positive-change efforts as a donor to several non-profit organizations including Equality Texas, Anti Defamation League, AIDS Services of Austin, People’s Community Clinic, Foundation Communities, among others. 

Tina Schweiger

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CO-FOUNDER

Tina Schweiger is a successful creative leader, artist, and entrepreneur and investor who consults with companies to spark ideas and develop strategy through the collaboration with Design Thinking methodologies as co-founder of Good Idea Company.

As a true synthesizer, Tina’s passion lies where art and the science of human motivation intersect. Her drive to continuously learn and evolve has led her to Harvard Extension School, where she’s currently pursuing a Masters Degree in Psychology. She’s currently working on ways to take this lens to Design Thinking, studying the science behind why this method of collaboration not only creates successful outcomes, but builds more meaningful relationships between coworkers.

In 2002 she founded Yellowfin Design + Strategy, and as President, led her team to serve over 500 clients in design, digital, marketing, and branding projects. Her client base included Acorda Therapeutics, The University of Texas, The Ladybird Johnson Wildflower Center, and numerous others. In 2014 Tina merged her firm with Ascend Marketing, establishing their Austin office where she led and grew their Creative department. She directed client strategy and oversaw client projects as they moved through creative, production, analytics and data science efforts. With Ascend, she led the creative team to a roll out of a new brand campaign for Verizon Small & Medium Business. Tina continues to support Ascend's growth in the marketing technology space as they roll out AI-powered customer journeys.

Tina actively promotes louder voices for women and diversity in business. She’s currently serving on the board of the Women’s Initiative for Entrepreneurship and Leadership Development (W.I.E.L.D.), at the University of Texas. Tina invests in, coaches, and mentors women and minority owned businesses. Her commitment to her community extends to annual volunteer service with her family with Operation Turkey, a non-profit founded by her husband Richard Bagdonas in 2000 that feeds 15% of the country’s homeless and less fortunate community annually.

Whether she’s leading a team of creatives or a client strategy, she remains committed to the practice of understanding, and designing for, human motivation – whether it be what motivates a creative employee to perform or what motivates a consumer to take action on a purchase.